Writing for your website

Writing for websites requires different skills from those needed for printed publications.

Here are some general tips:

  • Accuracy - Check your facts thoroughly. If people see even one thing on your pages that they know to be wrong their confidence in your whole site is likely to be undermined.
  • Simplicity - Write succinct copy and use simple, direct words to convey your ideas or present your product.
  • Brevity - Short words, short sentences and short paragraphs work best. Paragraphs should seldom be more than two or three sentences long.
  • Sense - It is easy to overlook mistakes such as missing words or lines on a screen. Be particularly vigilant in checking for this kind of error.
  • Spelling - Use a spellchecker and a dictionary every time you compose or edit copy. Ask a colleague to proofread your copy.
  • Punctuation - If you miss an apostrophe, question mark, or full stop, you can be sure someone will spot it!

If you’re interested in working with us and wish to discuss your requirements then please call us on 44 (0) 141 221 2257 or email contact@thomasbarrie.co.uk

Atlantic House
1A Cadogan Street
G2 6QE


There is another entrance to the building at 45 Hope Street, G2 6AE.

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